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US – IGT to provide Advantage to Palms Resort Casino
By Phil - 6 Aralık 2016
International Game Technology will supply Station Casinos’ Palms Resort Casino with IGT Advantage casino management systems with IGT Universal Game Adaptor (UGA) and Service Window solutions and applications.
By installing the IGT casino management system, Palms Resort Casino will be able to offer premium guest experiences through customised promotions and incentives through Service Window marketing, bonusing and guest communications solutions and applications across the property’s slot floor.
“Earlier this year, we reached an agreement with IGT to enhance our Advantage casino management system with UGA and Service Window across 19,000 machines and 19 Station Casinos properties. When we completed our acquisition of the Palms Resort Casino, we extended our investment in our guests by replacing the existing systems with IGT solutions that provide customized bonusing capabilities and incentives that enhance our newly expanded loyalty program,” stated Marc J. Falcone, Station Casinos’ Executive Vice President and Chief Financial Officer.
“This agreement represents the value that IGT systems bring to the gaming industry’s most innovative operators. Within just one month of acquiring Palms Resort Casino, Station Casinos elected to replace the property’s existing casino management system with IGT Advantage. We are thrilled to extend our strong relationship with Station Casinos by extending IGT systems capabilities to help provide an outstanding player experience at Palms Resort Casino,” said Nick Khin, IGT Senior Vice President of Sales, North America Gaming & Interactive.
