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Israel – NSoft chooses Beehive’s data-driven marketing platform
By Phil - 27 Nisan 2017
NSoft, provider of top quality software solutions for the betting and gaming industry, has agreed a deal to integrate the omni-channel marketing platform from data-driven marketing experts Beehive.
The B2B agreement will see the Beehive engine sub-licensed to clients who use the NSoft platform.
NSoft has a number of clients across eastern Europe and Latin America, including Balkan Bet and SuperBet, further extending Beehive’s geographic reach.
All NSoft clients will now have access to the powerful Beehive engine, that helps operators to optimise their marketing campaigns utilising data-driven personalised messages.
Mario Krišto, Platform Managing Director at NSoft, said: “NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our know-how and develop the SEVEN Platform and its core features.
“For optimisation purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”
Beehive’s omni-channel marketing platform will open up a whole new world of possibilities for NSoft’s operators across many different markets.
Adi Dagan, founder and CEO of Beehive, said: “We are delighted that NSoft has opted to take our marketing platform, and it is further vindication of all the hard work we have been doing here at Beehive. It is now more important than ever that both operators and white-label providers have the very best marketing tools at their fingertips. Beehive will continue to pursue strategic B2B business partnerships that are designed to benefit all parties involved.”
The NSoft – Beehive agreement is the second major B2B partnership Beehive has entered in recent weeks, having reached a deal with turnkey platform provider Knockout Gaming at the start of April.
The Beehive platform offers a one-stop solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.
Çevrimiçi, mobil ve perakende satışta dönüşümü ve elde tutmayı artırdığı kanıtlanmıştır ve çok kanallı bir oyuncu yolculuğu planlayıcısı olan Beehive Canvas ve operatörlerin Facebook Messenger aracılığıyla oyuncularla etkileşim kurmasına olanak tanıyan Beehive Chatbot gibi bir dizi yenilikçi yeni özellik ile birlikte gelir. .
